Indore Climate Mission
Indore’s 100-Day Carbon Challenge: Reducing Emissions, Leading Change (Dec. 1, 2024 - Mar. 10, 2025)
A Joint Collaboration of Indore Municipal Corporation, ESF, the People and Organizations of Indore.
The initiative aims to combat climate change through a dual approach of reducing greenhouse gas emissions and promoting energy conservation in the cleanest city of India, Indore.
Join the mission, take action & make a lasting positive impact on the environment.
About : Indore Climate Mission
Building on the city's success, the Indore Climate Mission (ICM) is a pioneering initiative of Indore Municipal Corporation (IMC) and Energy Swaraj Foundation (ESF) that aimed at addressing the urgent challenge of climate change through local, actionable steps. The mission also aspires to position Indore as a global leader in climate action by focusing on reducing greenhouse gas emissions, promoting energy conservation, and fostering sustainable daily practices among its citizens. Through widespread awareness campaigns and active community participation, ICM seeks to mitigate the adverse effects of climate change, safeguarding the environment for future generations.
Targets of the Mission
The Indore Climate Mission seeks to position Indore as a global leader in climate action by reducing greenhouse gas emissions, promoting energy conservation, and fostering sustainable daily practices among citizens. The core targets of the mission include:
Energy Literacy Training
Educating 300,000 to 500,000 citizens on the link between energy consumption and carbon emissions, promoting awareness on the environmental impact of fossil fuel use.
Reduce Electricity Consumption
Encouraging the adoption of sustainable habits such as reducing electricity and material use in daily life, aiming for a 7-10% reduction in city-wide electricity consumption.
Impacting Behavioral Change
7 Days - 7 Habits engaging multiple sectors, including educational institutions, businesses, government offices, and households, to participate actively in the mission, creating a climate-conscious community that prioritizes sustainability.
Expected Outcomes
The Indore Climate Mission is expected to deliver measurable benefits, including:
Increased Awareness
A significant boost in public understanding of energy use and its environmental impact.
Behavioral Change
Greater participation in energy-saving practices, resulting in reduced waste and water conservation.
Climate-Conscious Community
A more sustainable lifestyle adopted by citizens, with Indore serving as a role model for other cities.
Emission Reductions
Targeted reductions in electricity use could save approximately 800 to 1000 million kg of CO₂ emissions.
Key Activities of Indore Climate Mission
ICM focuses on a range of activities designed to engage and educate the public, promote sustainable practices, and reduce carbon emissions. The primary activities include:
Energy Literacy Training (ELT)
The Energy Swaraj Foundation has designed a unique course to educate masses on use of energy and its impact on environment and climate change. A three-hour training session to educate individuals and organizations on energy use and its environmental impact, delivered both online and offline by the ELT committee
Reduce Electricity Consumption (REC)
Organizing competitions across various sectors, such as schools, colleges, government offices, industries, and households, to reduce electricity use. By comparing electricity usage from January-February 2025 to the previous year, the mission aims to incentivize participants to lower their energy consumption through cash prizes for the highest reductions
Daily Act Climate Correction - Just Skip It
In order to bring behavior change, the Foundation has designed 7 activities for 7 days of the week, Monday to Sunday. Each activity asks citizens to skip doing something that saves either energy or material. These activities on Skipped over good time become the habits of day to day living.
Climate Programs
Large-scale programs, including fundraising events, launch programs, and concluding events, aim to amplify the mission’s visibility and draw community support.
Climate Volunteers
The mission will enroll and train around 500 to 1000 volunteers from various backgrounds, who will be instrumental in executing the mission’s activities and raising awareness.
Cycle Rally
A daily cycling event, covering different routes throughout the city over 100 days, with a goal of promoting alternative transportation and reducing reliance on motorized vehicles.
Social, Print, and Digital Media Campaigns
Leveraging different media platforms to spread awareness, highlight mission milestones, and engage with a wider audience.
Climate Competitions
Engaging the public in debates, essay writing, nukkad nataks, and short video contests that explore climate-related topics, fostering creativity and encouraging sustainable ideas.
Climate Talks and Yatra Bus Demonstrations
Led by Prof. Chetan Singh Solanki, these talks are organized in various organization. The Energy Swaraj Yatra bus, a mobile solar-powered home, serves as a live demonstration of sustainable living.
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