Wah! Campaign (Wrinkles Ache Hai!)

A proactive effort aimed at combating climate change by encouraging individuals to minimize their environmental footprint through changes in behavior. Wear non-ironed clothes every Monday and save your carbon emission

Take Challenge

About Climate Correction Day (WAH Challenge)

The "Climate Correction Day (CCD) Challenge" is a proactive effort aimed at combating climate change by encouraging individuals to minimize their environmental footprint through changes in behaviour. The consumption of energy and materials contributes to emissions and environmental harm, but conserving them equates to preserving the environment and endorsing climate-friendly solutions. Under this, Wrinkles ache hai! challenge is thrown in which people wh are participating have to wear non ironed cloths every Monday to reduce the carbon emission occurring through ironing the cloths.

WAH Challenge
How does this Challenge help in Climate Correction?

The challenge requires you to refrain from wearing ironed clothes on Monday, which means actually not ironing clothes.

  • Operating an iron uses 800-1200W of power, 20-30 times more than a bulb.
  • 74% of electricity in India is produced using coal.
  • Ironing just one set of clothes for a family of 5 can result in emission of around 1 kg of CO2.
  • It means ironing one pair of clothes results in about 100-200g of CO2 emission.
Benefits of taking part in the Challenge

Not ironing means saving so much CO2 emission.

  • Save energy and electricity for you and for the country and save money
  • Lessens your carbon footprint
  • Proudly become a part of Mission LiFE of Hon. Prime Minister of India.
  • Take simple and concrete steps towards ‘Actions For Climate Correction’
Tips for not ironing clothes

Here are some tips to keep your cloths tidy without ironing the cloths:

  • After washing clothes, hang them immediately to dry
  • Fold clothes properly and put it under the bed
  • Organise your closet for better garment storage

Our Achievements so far

We got huge response and support from many individual and organizations for this challenge.

People have taken this challenge and have made non-ironed clothes as a new fashion statement.

Took part in WAH

781,974

Participated in the WAH! Challenge


Participating Organisation

380

Participating Organisation

kgs of CO2 Saved

2,042,248

kgs of CO2 Saved

About Mission LiFE

Started on Monday, Oct. 23, 2023, on Dussehra, we aim to inspire 1 crore people to wear non-ironed clothes every Monday to reduce carbon emissions.

Mission LiFE at COP26

At the 2021 UN Climate Change Conference, PM Narendra Modi launched Mission LiFE, emphasizing individual actions in global climate efforts.

Shifting to a Circular Economy

LiFE aims to replace the 'use-and-dispose' mindset with a circular economy, encouraging mindful consumption and daily actions to combat climate change.

Pro-Planet People Network

The mission seeks to build a global community, 'Pro-Planet People' (P3), committed to adopting and promoting eco-friendly lifestyles through social influence.

Mission LiFE

How to Enroll for Challenge?

To enroll for the challenge, click on the 'Take challenge', fill out the details and pledge to wear-non ironed clothes. For more details about registering refer the promotional deck.

This Promotional kit have all the posters, email draft messages, etc. required to raise awareness and inspire action in your organization and neighboring ones.

Promotional kit
Enroll for Challenge

Glimpses of WAH Challenge

Many organizations are taking interest and participating in this challenge. Here are few glimpses of students or people of various organizations who are enthu about saving carbon emission by not ironing their clothes.

Jamshed and shirin guzdar English medium school
Jamshed and shirin guzdar English medium school

Organizations are promoting awareness about climate change and encouraging students to come without ironing uniform.

Shree B. L. Patel Rankuva
Shree B. L. Patel Rankuva

Students Celebrating WAH! challenge at Shree B. L. Patel Rankuva.

D. D. High School for Girls Primary section
D. D. High School for Girls Primary section

WAH! challenge celebration at D. D. High School for Girls Primary section

Sir C. J. New High School
Sir C. J. New High School

Wah! Challenge celebration at Sir C. J. New High School.

P. I. C. Collage
P. I. C. Collage

P. I. C. Collage celebrating Wah! Challenge.

Shrimad Rajchandra Prathmik Vidhyalaya Navsari
Shrimad Rajchandra Prathmik Vidhyalaya Navsari

Students and faculty memebrs of Shrimad Rajchandra Prathmik Vidhyalaya Navsari celebrating WAH! challenge.

Empower the public with awareness & action for climate correction

Through our ACC programs, participants emerge with a comprehensive understanding of where our energy comes from, how much we use, how much we waste, and the environmental impact of our energy choices. Most importantly, they are empowered with the tools to embrace sustainable practices and move towards carbon-neutral living.

Energy Swaraj Foundation is a not for profit organization and to support all the programs raises funds through various initiatives.

Donate
Empower the Public with Awareness

"

CO2 once emitted, remains in the atmosphere for 300 years. Lets save electricity. Save 300 years of impact.
Prof. Chetan Singh Solanki - Founder, ESF